Spent the better half 2021 revamping BBC Urdu’s flagship programme Sairbeen. After the television programme ended its run, I led a team that redid the whole concept of the programme. We changed the format to suit more digital, younger and female audiences. The presentation, branding, studio set up, technology and storytelling; everything was revamped.
You can watch all the episodes here.
FARAN RAFI 